THE OPEN NICHE

As stated in the introduction, Tops In America is creating new space on the Internet - what should be referred to as the mid-market space of Internet Marketing.

The Internet is made up of four types of sites:
1. Retailers, sites selling something, sites as large as AMAZON.COM and as small as WINGEDGUARDIANS.COM.
2. Search Engines - Characterized by huge amounts of information. Information searches on a Search Engine do not discriminate between business name, website address, information bytes or category of business. Unless you show up on the first page of a search, where 93% of all searches end, you become lost in an endless web of information. Most Search Engines, have a brand based on their size - if you've even heard of them. (There are more than 100,000 Search Engines but most people can name only 3 or 4).
3. Listings/Directories - These are sites that have endless directories and listings usually limited to a category of business as large as TRAVELOCITY and as small as hundreds of directories that exist for any type of business. Enter in a zip code or some other search criteria and get another list, which may or may not link to where you want to get to on the Internet. They are usually cheap in cost and sell to member companies a Page Ranking based on their front page, which plummets to a Zero Page Ranking back on page 23 where a client's listing appears.
4. Other - On the Internet, there is always an "other" category because it is Non-Linear, has no ownership to limit point of entry and is physically infinite. Enter sites like MYSPACE.COM and TOPSINAMERICA. - for now.

So, TOPSINAMERICA is filling the middle market niche located between Search Engines and Listing/Directory sites. It does so by providing a powerfully branded Top Ten List for anything someone is searching for on the Internet that fits the 150 plus categories offered by TOPSINAMERICA. Furthermore, because it is hotlinked to each Member site, it helps with Search Engine Optimization of Members as well as providing direct click-through leads and sales from TOPSINAMERICA.