Kimberly Dillard can raise money. No one can tell her no and she’s never met a stranger.
She heads up our telemarketing and fundraising. Fundraising is about contacts, personality and persistence. Many people overlook the power of film and video to tell a compelling story that creates the right mood for raising additional monies. One video one of our people did was shown at a fundraising dinner for an average size church in a small Texas town and after setting the right mood for the church leaders, they were able to give one more call to the attendees, all of who had already given to the capital campaign in hand. The result was $387,000 in one evening over one dinner. The video cost only $3000 to make and when the lights came back on, there wasn’t a dry eye in the place. Leonard Sweet calls video the language of today’s youth. He’s right.