Logo Design/Graphics Standards

Churches grow. Ministries are added and graphics standards get overlooked. Many churches go one way or the other with their graphics standards. Either they allow the various ministries to drift off on individual tangents – graphically speaking – or a church will become very inflexible in an attempt to control a consistent graphic presentation. There is a middle ground that gives a consistent look but allows for flexibility. The answer is in a plan for the evolution of your graphics presentation. It’s called a graphics standards manual and it answers all questions before they’re asked.

Direct Mail

Direct mail should be used three ways:

Visitor follow-up
A letter from the pastor, a letter from the youth pastor and a letter from the Home Group Leader nearest the visitor? Is that too much? Is there a better way to utilize direct mail for visitor follow-up? Remember, your goal is to show this person the Love of Christ. Can that be done through direct mail in a way that compels them to return to the church?

Primary market area awareness – We can create a unique set of direct mail post cards that are so popular among many churches today. Or, we can draw from a set of stock cards to reduce the cost. Either way, direct mail – while very much misunderstood – can be used to create a primary market area awareness for your church. The problem with generating primary market area awareness is most media are much too expensive and cover an area that is much too large. In other words, you waste a lot of money. The choice for direct mail, while response rates typically run low, is many times a wise choice
New member follow-up

Ahhh… They’re in. They’ve decided to to become a part of the church. Time for another letter from the Senior Pastor or Minister? Is there a better way to use direct mail to let them know they’ve made the right choice?

Signage

As your church grows, the signage needs will constantly evolve. We can set up the template and help your signage and facilities people with the best materials to fit their needs. We’ll ensure that you are always consistent in your signage and that you stay up with the needs of signage as your church grows.

Guest Packets

What does your guest take away with him/her? An impression? A curiosity?

A badly produced guest packet? What you give them should compel them to want to learn more or, even better, find their place at your church. If it does the right thing inside an overall Godly Growth strategy, they won’t even think in terms of your church, they’ll call it their church! People want one of two things after visiting your church: 1) Attendance without expectation or what might be viewed as Spiritual anonymity. 2) Involvement . The visitor or guest materials should offer either one without difficulty of discovery. The design should be consistent with what they’ve seen and felt at the church.

Print Advertising

Does your local paper have a religious section? Does your church advertise in it… along with every other church? What about the yellow pages? Are there in local, regional or national magazines that you should consider with your advertising dollars? Yes, some national magazines have local pages available for local advertisers? There are some rules regarding print advertising. We would love to impart hundreds of years of experience to you regarding what you should do with your print advertising.

Church Bulletins

Whether it’s shells for your overprinting or complex four color 8 and 12 page weekly brochures – as is the case with Lakewood Church – we have the designers and writers to bring this critical part of your information dissemination up to an unprecedented standard of excellence. Is it enough for your church bulletin or worship schedule to simply inform or should you consider other uses for this critical touch point with both members and visitors.

New Convert Follow-up

How involved is your church in evangelism? Are you taking Jesus to the streets? The prisons? The local nursing homes? What then? A Godly Growth strategy will help you bring the hurting and lost into the church. A Godly Growth strategy will aim to increase the effect of your evangelism efforts and keep track of those converts through a variety of strategy executions.