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Driving Traffic
Wednesday July 19, 2006

There are eight ways to drive traffic to your website.

1. Link exchange with similar sites
Link exchange with similar sites is a great way to increase traffic to your site because both sites benefit. The more you exchange links with different sites, the more traffic you’ll get.

2. Write Articles and submit to article directories
This is a proven method for targeted traffic. Writing articles and submitting to article directories can give massive exposure to your site. Not only your site’s page rank and search engine ranking will increase, you may also develop the reputation as an expert in your field. You can write articles yourself or get it written by freelance writers for a small fee.

3. Start your own Newsletter
If you want life time traffic to your site, it’s time to start your own newsletter. It’s a proven fact that only 5% visitors buy from any site at first visit. If you get them on your opt-in list, you can follow up with valuable content and they my become repeat visitors.

4. Participate in Online Communities and Forums
Forums and online communities can become a huge source of traffic for site. It requires only your time and nothing else. All you have to do is start sharing your knowledge and expertise. IIt will also build your reputation as an expert and people always want to work with experts.

5. Viral Marketing
Viral marketing is the fastest way of getting traffic. Do you know what the reason behind the grand success of Hotmail is? It’s viral marketing.

Viral marketing allows you to spread the word about your company and product without any costs or low costs only. You can create a short report or tiny software and allow others to pass it to their friends and relatives. You can also attach your link to a funny video or entertaining game.

Just follow these simple and easy to follow tips and

6. Traditional Advertising
Obviously, this is the most expensive option. And, it is increasingly becoming the least effective as newspapers, radio stations and TV programs continue to lose listeners/readers/viewers to the Net. The age group of consumers 25 and under consume little commercial media. However, if you've got a large budget that you're not as concerned about the accountability of your ROI, then spend it on traditional media.

7. Internet Advertising
Internet Advertising is what is known as Pay Per Click (PPC) or Banner Advertising. It's a paid ad that is 100% trackable because it is dependent on a click for results. Viewers click to visit your website and you "pay" per click or, in the case of a banner ad, you pay a monthly fee and track the number of clicks for that amount to calculate a value proposition. The problem with all Internet Advertising is this. Many times, your paid ad is showing up on some sort of search page. Four out of every five clicks on that page go to the organic search matches. In other words, you've already eliminated yourself from 80% of the traffic for that ad. If it's not showing up through Search, then it's a paid ad on an Internet site. One other calculation to figure into the equation is that nearly 15% of all Internet clicks on ads is fraudulent. That's right. Your competitors and others are clicking your ads to spend your money.

8. NLIM
NLIM is Non-Linear Internet Marketing. It is not a technology. It is a process. It actually involves points 1 - 7. It is a calculated plan for increasing traffic through the construction of a predicitve-logistic model employing every means possible to methodically increase the traffic to your site. And it works. If you want to know more, email me at tim@dlbllc.com or visit www.dlbllc.com.